News for the IT channel

IT leaders face a paradox: never before have so many technologies been available to automate processes, improve collaboration, or accelerate innovation. At the same time, it is becoming increasingly difficult to manage IT decisions effectively. Licensing models, contract terms, and vendor dependencies have a deep impact on budgets, project timelines, and strategic flexibility.

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Software distributor strengthens sales: Felix Reichlmair returns. After successful positions at Fujitsu and Huawei, Felix Reichlmair returns to his roots—as head of sales at MRM Distribution, bringing with him an expanded network. His goal: to strengthen partnerships, attract leading vendors, and further expand software consulting.

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Those responsible for IT in companies no longer make decisions about isolated services. Software distributor MRM has set itself the goal of creating alternatives—to costly Microsoft products and other seemingly unavoidable solutions. Smart Licensing represents an approach that views IT architectures holistically and optimizes them economically.

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IT architectures are becoming more complex. Companies and their advisors no longer need isolated solutions, but licensing models that intelligently combine cloud, on-premises, new technologies, and budget realities. At this point, MRM has taken the next logical step—Smart Licensing.

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Efficiency, security, and scalability have been among the most frequently cited priorities in IT for years. They remain just as relevant in 2026—but are now complemented by a key concept: resilience. Melanie Achten, Managing Director of Microsoft distributor MRM, explains how an optimized licensing strategy creates the necessary financial flexibility from existing resources.

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In 2025, IT leaders faced tough decisions: how much budget should go into the cloud, AI implementations, and cybersecurity—and how much into IT modernization? Microsoft also discontinued several major products, adding further cost pressure. Fortunate are those who have a partner at their side who, for once, helps reduce IT budget expenses.

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Cloud, AI, cybersecurity, license transitions—the demands in the ICT channel became even more complex in 2025, while budgets tightened further. As a result, the role of distributors has long moved beyond pure procurement. MRM has expanded its portfolio accordingly, establishing alternatives to VMware and AI tools alongside cost-efficient Microsoft licensing. The focus on efficiency and cost reduction remains.

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Around 70% of employees in Germany use publicly accessible AI applications, according to KPMG—often unknowingly and without consulting IT. This poses a risk to sensitive data. With BusinessGPT, software distributor MRM introduces a Private AI and AI firewall that combines productivity and security while ensuring data sovereignty.

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Cloud migration, automation, artificial intelligence, compliance, cyber risks… The list of requirements for future-ready corporate IT is constantly growing. While large corporations have their own digital units, SMEs rely on partners to manage these challenges.

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Whoever buys second-hand saves resources – from production to disposal. But how does this apply to software? Just like clothing or cars, used licenses protect the budget. But do they also benefit the environment? Yes, says Melanie Achten from Microsoft reseller MRM Distribution – and recommends used software as a strategic factor in hybrid IT.

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Microsoft licensing is complex – and it becomes more demanding with every new product version and every change in the terms of use. To avoid (quite simply) throwing a lot of money out the window, you should rely on the expertise of MRM Distribution.

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Software licenses are not usually considered major climate offenders – so what contribution can they actually make to CO₂ reduction? On this question, as well as others related to sustainability, the Managing Director of MRM provided detailed answers.

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MRM offers Sangfor as a powerful HCI alternative to VMware. Since the acquisition of VMware LLC by Broadcom, the virtualization business has faced major challenges – many of our partners report significant price increases, licensing uncertainty, and stability issues. We are also experiencing these developments in the market on a daily basis.

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Rarely does a trend have only one driving factor, and often there are opposing dynamics. The used software market is being driven by economic uncertainty, while the cloud boom is pushing other licensing models. Overall, demand is increasing.

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Efficiency, security, and scalability are probably the most commonly used buzzwords among IT decision-makers. Increasingly, however, the word “sustainability” is also entering the conversation. MRM Distribution shows how Microsoft licenses can save not only costs but also CO₂.

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Sustainability in software procurement is more than just a promise: with its new brand green licensing by MRM, MRM Distribution GmbH has had ClimatePartner calculate for the first time the contribution reused Microsoft licenses make to CO₂ reduction.

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The cloud is meant to be cost-efficient, scalable, and secure. That is what providers promise. However, the reality after a migration often looks different. MRM shows a way to refinance the high initial investments.

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We are pleased to announce that MRM Distribution has become the new technology partner of the European League of Football. The strategic cooperation aims to elevate the league’s level of professionalism while also setting new standards for sustainable IT solutions in the sports business.

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A clear statement for sustainability! With green licensing by MRM® we set a strong example for sustainable IT usage. Reusable software licenses reduce CO₂ emissions, extend the lifecycle of IT products, and help companies achieve their climate goals.

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At a time when companies’ economic forecasts are stagnating, IT projects are also coming under pressure. In reality, this is something businesses can hardly afford, as investments still need to be made – in AI, digital infrastructures, cybersecurity, the cloud, and more. All of these represent major items in CIO budgets. Anyone advising companies on IT should therefore be familiar with solutions that are affordable – or even reduce costs.

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