26. March 2025
Together we are setting a strong example for sustainable IT in professional sports and bringing digital innovation onto the field.
In the United States, Microsoft is the official technology partner of the NFL. Now MRM is bringing this technological advantage to the European League of Football – with refurbished, resource-efficient hardware and used software licenses. This strategic cooperation aims to elevate the league’s level of professionalism while also setting new standards for sustainable IT solutions in the sports business.
MRM CEO Melanie Achten sees the partnership as a logical step:
“The league is growing – and we are growing with it. Our new brand green licensing by MRM represents a new approach within the circular IT economy. We do not only want to be part of the European League of Football’s development, but to actively shape it. I am convinced that with our products we can advance the technological development of this great sport.”
What does this mean in practice?
✔ 58 refurbished Microsoft Surface Go 2 tablets with used Microsoft Office licenses for smart live analysis and more efficient game operations
✔ Sustainable IT solutions inspired by the NFL – now also in the ELF
The league itself also sees great potential in the cooperation. Zeljko Karajica, Managing Director of the European League of Football, emphasizes:
“With MRM Distribution we have a strong partner at our side that truly understands how technology can advance football. With its business model, MRM helps reduce the ecological footprint of software and therefore fits perfectly with the ELF’s sustainability strategy.”
For Nico Schumacher, Senior Strategy & Marketing Manager at MRM, the value of the partnership lies on both sides:
“Both the European League of Football and MRM are pioneers in their industries. We help the league continue to develop – and at the same time we reach a first-class, enthusiastic and steadily growing audience for our message about green licensing by MRM.”
We look forward to a successful season!
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