20. February 2026
Like no other Microsoft distributor, MRM Distribution stands for consistent cost efficiency through the reuse of software. Making sustainable decisions while saving costs—the “Green Licensing” approach of MRM is already embraced by thousands of partners across the channel.
However, IT architectures are becoming increasingly complex. Companies and their advisors no longer need isolated solutions, but licensing models that intelligently combine cloud, on-premises, new technologies, and budget realities. At this point, MRM has taken the next logical step: Smart Licensing.
Smart Licensing in Practice
“Smart Licensing means not viewing licensing in isolation, but as a strategic lever,” explains MRM Managing Director Melanie Achten.
Pre-owned Microsoft software remains a central component due to its cost efficiency—but is now combined with cloud services and additional IT solutions. MRM does not simply provide low-cost licenses; it delivers the expertise to integrate all components into a compliant, end-to-end concept.
This approach resonates strongly with partners:
“We are the sparring partner for designing and implementing hybrid Microsoft scenarios.”
Feedback from the partner network confirms this. IT service providers benefit from expert guidance on key questions:
- Which Microsoft products can be combined?
- Where do dependencies exist?
- What is audit-proof?
“We bring licensing expertise that saves time in projects and minimizes risk,” says Melanie Achten.
A Comprehensive Solution Provider
For MRM, Smart Licensing goes beyond Microsoft. Many system integrators face the challenge of re-evaluating established vendor strategies.
One example is virtualization. Following Broadcom’s acquisition of VMware, many partners are still searching for economically viable alternatives.
“With Sangfor HCI, we have added a powerful, mid-market-ready platform to our portfolio—significantly more cost-effective and easier to license.”
In the field of AI, MRM opens up a highly relevant consulting area with clear demand:
“We are a distributor for Pragatix Private AI,” explains Melanie Achten. The software enables secure use of corporate knowledge data—either as SaaS or on-premises. Combined with an AI firewall, it also addresses a growing concern: uncontrolled shadow AI usage.
MRM also strengthens its portfolio with cost-efficient solutions for hyperautomation and document management:
Quickwork enables AI-driven end-to-end automation of business processes
FlexiPDF by SoftMaker provides a cost-effective alternative to expensive Adobe licenses—without subscription requirements, but with comparable functionality
A Partnership with Tangible Value
Smart Licensing by MRM is an approach that delivers flexibility and strong margins for IT service providers.
“The channel values this highly,” notes Melanie Achten.
Indeed, the partner network benefits from a unique combination: Microsoft solutions, PDF alternatives, AI platforms, hyperautomation, virtualization—all from a single source, supported by expert consulting and offered at highly competitive conditions.
Published on Connect Professional.
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